To Understand Consumer Data, Think Like an Anthropologist

Harvard Business Review:

Use analytics to find the meaning in the data, not just quantitatively, but also qualitatively!

Originally posted on HBR Blog Network - Harvard Business Review:

It was hardly what you’d call an “adequate sample size” for market research, but the results were nevertheless eye-opening for the maker of a pain-relief ointment: A single consumer posted an online photo showing how he placed foil over the ointment to prevent it from staining his pants.

Despite years of consumer research, the pharmaceutical firm hadn’t known about the staining problem. That photo prompted the company to change the product and its communications about the ointment, creating significant value for the firm.

The beauty of listening to social-media chatter is that one picture or one comment can have an outsized impact on your consumer knowledge and, as a consequence, your profitability. But a lot of people in business don’t appreciate that.

Corporate social-listening efforts are typically driven by econometricians, computer scientists, and IT technicians—the people who are expert in database management. They understand digital information, but they don’t always…

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Happy 15th Anniversary to International Space Station!

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The largest man-made structure in space ever is celebrating its birthday and looking optimistically in the future. This video shows its wonderful journey thru’ its last 15 years.

The whole project did take long to realise. This infographic shows the history of its construction and development.

Follow the International Space Station's (ISS) construction and development history from this infographic provided by Space.com.

Video Source: Space.com

Infographic Source: Space.com

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Burberry’s Social Story

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I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.

Angela Ahrendts, former CEO of Burberry

Source: Burberry's Social Story – YouTube.

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Some there are …

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Some there are who are nothing else than a passage for food and augmentors of excrement and fillers of privies, because through them no other things in the world, nor any good effects are produced, since nothing but full privies results from them.

Leonardo Da VinciXIX Philosophical Maxims. Morals. Polemics and Speculations in The Notebooks of Leonardo da Vinci (Richter, 1888)

Post-mortem of failed woulda-been-successful startup

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Quite meticulous analysis of recent failure of startup, Everpix, to secure required Series A funding. I esp. liked the point Andrew Chen made in his post that many startups try to be like Apple, thinking Apple is very much just product-oriented. He says (thinks) it is not entirely true. Here’s the excerpt:

It’s funny that people take the lesson away from Apple that you should just focus on product. That’s only half the story, I think, because when you dig into why Apple is so secretive, it’s because the company is really focused on advertising and product launches. The secrecy that’s so deeply embedded in the organization facilitates their distribution strategy- can you imagine building your company culture around your marketing strategy?

For any startup to become a successful company, I believe there are 3 primary stages, Create, Build and Execute. Many fail at the Create stage, by assuming it is only about creating the product. To be a successful company, you should be busy creating the business, in other words, creating the customers. That happens not just with great product, but with right marketing and distribution strategies, which leads to giving right growth momentum to the business to succeed. This wonderful analysis shows, how Everpix failed on many of these counts.

Click this link to read full analysis: When a great product hits the funding crunch

Kepler Orrery of Exoplanets

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NASA’s Kepler space telescope scanned a very tiny portion of the sky for planets and came out with 3538 known and candidate exoplanets. This beautiful multiple juxtaposition of these candidates are shown to be moving to Beethoven’s Moonlight Sonata. Very poetic, yet scientific!

Source: New Scientist

Why Your Innovation Contest Won’t Work

Harvard Business Review:

Misunderstood innovation leads to mismanagement of great ideas

Originally posted on HBR Blog Network - Harvard Business Review:

What’s the best way to quickly improve innovation in your organization?

That was the question posed to me recently by Warwick, the head of innovation for the Australia and New Zealand region of a multinational engineering firm.  He asked because their CEO had just announced a new innovation initiative.  It’s an idea contest – submit your ideas, and the person that submits the best one wins $10,000.

If you think about this for a minute, you can see a few assumptions about innovation that underlie this contest:

  1. The main problem the firm has with innovation is that they don’t have enough ideas.
  2. The reason that people aren’t innovating is that they aren’t being paid enough to do so.
  3. Idea generation is the best place to invest money to improve innovation.

All three of these assumptions are false, and that is why this initiative isn’t going to work.  This is the…

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History of #Hashtags

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How small things can change the world and make a history!

In the light of successful $TWTR IPO, here’s something useful and unique that #Twitter started quite a while ago.

Here’s the #infographic history of #hashtags

It’s time that #wordpress starts supporting it, too.

Source: Offerpop.

India’s Maiden Mission to Mars

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India‘s space agency, ISRO, successfully launched its maiden mission to Mars, in the form of Mars Orbiter, called Mangalyaan. It was deployed on indigenously made PSLV-XL C25 launcher.

It has been successfully put into Earth’s orbit. In few weeks time, it will be gradually put into departure hyperbolic trajectory, when real journey to Mars will start. It will take around 300 days to reach Mars, where it will be put in Martian orbit. The details of the mission and its primary scientific objectives are explained in the following document.

ISRO Document on Mangalyaan Mars Orbiter Mission

ISRO Document on Mangalyaan Mars Orbiter Mission

Source: ibnlive.in.com

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